Make A Start

START is a campaign created by parents for parents. As parents, we all have an idea of what we should do to help our kids lead healthier lives, but everyday things often get in the way.

START is about encouraging parents to begin to make small changes that will have a positive effect on their children’s health, now and in the long term. It’s not about being perfect but about starting with one change and sticking with it. That gives you a small daily win. Keeping it up will be tough at times. But it’s worth it as the good habits that our children learn at home will stay with them for life.